We believe software should
reduce decision fatigue
Not add to it.
Why we're building Senna
Every day, we watched brilliant people—students, founders, creators—spend hours managing their lives instead of living them. Planning apps that don't adapt. To-do lists that multiply. AI assistants that can't actually do anything.
We realized the problem: productivity tools treat humans like machines. They expect you to maintain discipline, follow rigid schedules, and do all the busywork yourself.
We're building the alternative. A personal life secretary that learns your rhythms, takes action on your behalf, and gives you back your most precious resource: time to focus on what matters.
Our principles
What guides us as we build Senna
Private by default
Your data is yours. Local-first where possible, encrypted always. We never train models on your personal information.
Nudge, don't nag
Motivation without burnout. Gentle accountability, not guilt trips. Your pace, your rules, your life.
Human-first automation
Automation should preserve agency and taste. Senna handles busywork so you can focus on what requires your unique touch.
Action over planning
Plans are worthless if they don't happen. Senna doesn't just schedule—it executes, with your approval.
Adaptive intelligence
One-size-fits-all doesn't work for humans. Senna learns your patterns, energy, and preferences to serve you better.
Build in public
We're learning as we go. Our early users help shape the product through honest feedback and real-world testing.
The team
We're two Yale best friends and former roommates who got tired of productivity tools that don't actually make you productive. So we decided to build one that does.
Omar Abdellall
Technical Founder
Yale junior studying Computer Science and Cognitive Science. Interned at AWS and Citadel, with research experience in AI/Robotics. Serial founder with previous startup experience.
Kamal Mahamud
Co-Founder
Yale junior studying Mathematics. Interned at Deloitte and runs his own business, bringing deep operational and business expertise to Senna.
We're a small, product-obsessed team building in public.
Want to get in touch? Email us at omar.abdellall@yale.edu
The journey so far
The Problem
Watching talented people drown in busywork. Productivity apps that create more work than they save.
The Insight
What if your assistant could actually DO things? Not just remind you—execute on your behalf.
The Build
Months of research, prototypes, and late nights. Building voice-first AI that understands context and takes action.
Now
Testing with early users. Learning what makes people trust and rely on AI assistants. Building Senna in public.
Next
Limited beta launch. Refining based on real-world usage. Growing a community of people who want their time back.